The Reserve Bank of Australia has confirmed that lenders are charging borrowers ‘loyalty tax’ and has urged Aussie homeowners to shop around for a lower rate as newly released data highlights the interest rate gap between new and existing loyal customers.
If you’re wondering what exactly this means for you, we’ve put together a breakdown explaining what loyalty tax is, why loyalty to your bank can cost you thousands, and how you can avoid paying it.
Loyalty tax refers to when a lender offers new customers low interest rates whilst, at the same time, charging existing customers higher interest rates.
The RBA have stated that homeowners with variable rate mortgages four years or more old are being charged an interest rate 40 basis points (0.4%) higher than borrowers with new loans. “For a loan balance of $250,000, this difference implies an extra $1,000 in interest payments per year,” the RBA noted.
Loyalty tax occurs as lenders periodically increase their rates or don't pass on rate cuts in full to existing customers. Customers who initially began their loan with a discounted rate may no longer have a competitive rate after 3 or 4 years.
A recent Lendi report shows that both the big four banks and non big-four lenders charge a loyalty tax to existing customers. The non-big four banks charge a bigger loyalty tax to existing customers but they are generally offering lower interest rates to new customers.
|Loyalty tax||Jan-Jun 2019||Jun-Dec 2019||Median interest rate Jan 2020*|
|Big four banks||+57 bps||+84 bps||3.18%|
|Other lenders||+72 bps||+93 bps||3.05%|
*P&I, owner occupier loans settled via Lendi in January 2020.
Prior to the 2019 RBA rate cuts, non-big four lenders were charging old customers an average loyalty tax of 63 basis points, 16 basis points greater than the average 47 basis point loyalty tax imposed by the big four banks.
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David Hyman, co-founder and managing director of Lendi, comments, “Back in 2018, the non-big four charged an average loyalty tax of 60 basis points while the big four charged on average 48 basis points more to loyal customers.
“In 2019, we saw lenders steadily grow the loyalty tax they charge to existing customers as they sought to maintain their returns while also attracting new customers in a highly competitive environment.
‘It’s interesting to see that although all the RBA cuts should have flowed through to existing customers, lenders are still charging loyal customers at least three quarters of a percent more on their interest rates.
“January's figures suggest that the loyalty tax charged by both big four and non-big four is remaining relatively stable but we are yet to see if this is the trend for 2020, particularly if the RBA cuts rates again.”
The median P&I interest rate charged to owner occupiers on loans settled in January was 3.05% with non-big four lenders and 3.18% with the big four banks.
The huge difference between what is being charged to new and old customers shows there are significant savings to be made by simply negotiating a new rate with your current lender or refinancing.
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As the RBA governor Philip Lowe has urged “if you took your home loan out a while ago, it is worth shopping around and checking in with your lender to see if it can now give you a bigger discount.”
There are some very competitive rates being offered to new customers, borrowers just need to understand their options and take advantage of the current conditions.
Lendi’s MD David Hyman notes, “it’s not apathy that’s paralysing borrowers and stopping them from securing better rates on their home loans, it’s the lack of transparency in pricing and processes which stifles consumer action.
“Traditionally, it’s been very hard for borrowers to know what their options are and if their best interests are being served. We are hoping to raise the bar with new technology like our Approval Confidence™ technology and Choose Your Loan comparison framework which works to empower more people to make better informed decisions about their home loans.”
If you got your loan 3 or 4 years ago you may be charged loyalty tax and paying thousands more each year than you need to.
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To understand the real differential being experienced by loyal customers, we’ve looked at what owner occupier borrowers are reporting as their existing P&I rate in any given month and compared this to the rates being settled on new loans in that same month by either big four or non-big four banks. We have then taken the average of that difference over the specified period.
For the period July to December, 25 bps was deducted from the average difference in front and back book rates to account for a lag in RBA rate cuts being passed on to the borrower. This 25bps was not deducted from January 2020 data based on the assumption that the October rate cut would have been passed on by the new year.
The information in this post is general in nature and should not be considered personal or financial advice. You should always seek professional advice or assistance before making any financial decisions.
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# Quoted rate applies only to PAYG loans with LVR of 80% or less with security in non-remote areas. All applications are subject to assessment and lender approval.
Lendi is a privately owned and operated Australian business. Our mission is to change the way Australians get home loans by providing a faster, smarter and more secure home loan experience designed around the customer’s convenience and needs. Although Lendi compares over 1600 products (2,500+ products including feature and pricing variations) from more than 25 lenders, we don't cover the whole market or compare all features and there may be other features or options available to you. Lendi Group Pty Ltd, which is the ultimate holding company of the Aussie and Lendi businesses is owned by numerous shareholders including; banks such as CBA, 1835i (ANZ’s external venture capital partner) and Macquarie Bank, the Lendi founders and employees, and a number of Australian institutional investors and sophisticated investors including UniSuper.
*WARNING: This comparison rate is true only for the example given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. The comparison rates are based on a loan amount of $150,000 over a loan term of 25 years. Fees and charges apply. All applications are subject to assessment and lender approval. Quoted rate applies only to PAYG loans with LVR of 80% or less with security in non-remote areas. All applications are subject to assessment and lender approval.
IMPORTANT INFORMATION: Loan terms of between 1 Year and 40 Years are available subject to lender and credit criteria. Maximum comparison rate will not exceed 14.99% (see comparison rate warning above). Any calculations or estimated savings do not constitute an offer of credit or a credit quote and are only an estimate of what you may be able to achieve based on the accuracy of the information provided. It doesn't take into account any product features or any applicable fees. Our lending criteria and the basis upon which we assess what you can afford may change at any time without notice. Savings shown are based on user inputted data and a loan term of 30 years. All applications for credit are subject to lender credit approval criteria. Top rates include lenders who are on our panel and are then defined by the circumstances provided by the borrower.
The Lendi Group Pty Ltd, which is the ultimate holding company of the Aussie and Lendi businesses is owned by numerous shareholders including; banks such as CBA, 1835i (ANZ’s external venture capital partner) and Macquarie Bank, the Lendi founders and employees, and a number of Australian institutional investors and sophisticated investors including UniSuper.
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